<aside> đź‘‹ Welcome to the World Gold Council Design System Help Centre, created and maintained by 542 Digital.

Here you will find everything you need to implement and bring to life the World Gold Council brand and positioning.

As part of the essential brand standards that keep the World Gold Council at the forefront of the global conversation around gold, this help centre documentation will ensure that digital-first properties speak with a consistent, clear voice and a cohesive visual and verbal identity.

Questions? Here’s how to reach us:

What is a User Interface (UI) or User Experience (UX)?

User interface (UI) design is the process designers use to build interfaces in software or computerized devices, focusing on looks or style.

User experience (UX) is how a user interacts with and experiences a product, system or service. It includes a person's perceptions of utility, ease of use, and efficiency.

Often confused with UX design, UI design is more concerned with the surface and overall feel of a design. UI design is a craft where you the designer build an essential part of the user experience. UX design covers the entire spectrum of the user experience. One analogy is to picture UX design as a car with UI design as the driving console.


What is a Design System?

A design system can be formally defined as a collection of reusable components guided by clear standards that can be assembled together to build any number of digital products.

Think of it as a blueprint, offering a unified language and structured framework that guides teams through the complex process of creating digital products…


What is Storybook?

Storybook is an open source and free frontend workshop that allows developers to create organized UI systems making both the building process and documentation more efficient and easier to use.

Under the hood, Storybook functions as a standalone application that intercepts your project’s components and renders them in various states according to your “stories.” These stories are simple JavaScript modules that describe different scenarios for your components, serving as both documentation and test cases…


Video Introduction and walkthrough